The Mongoose Blue Podcast

011 - Marketing Like the Big Guys: Lessons from National Brands You Can Steal Today

National brands spend millions figuring out what works. You get to steal it. In this episode, we break down proven marketing tactics from big companies — and show blue-collar business owners how to apply them without a big budget or team.

010 - Who to Hire First: Building a Team That Brings in More Business

Hit $500K+ but drowning in chaos? This episode breaks down the first 3 hires you need to grow without burning out — from lead follow-up help to sales support. Stop juggling 14 jobs and start building a team that drives real revenue.

009 - How to Use Video Marketing to Automate Your Lead Generation

In this episode of The Mongoose Blue Podcast, we break down how home improvement businesses can ditch the cold calls, stop chasing dead-end leads, and start attracting customers on autopilot. Learn how to build a video sales system that works 24/7—so your best salesperson never sleeps. We’ll show you how to turn a single piece of content into a powerful lead magnet that builds trust, qualifies prospects, and fills your pipeline—without you lifting a finger

008 - Customer Service Is Your Secret Weapon (No, Seriously)

In a world of missed calls and muddy boots, great customer service makes you unforgettable. We’re breaking down the little things that lead to bigger profits—like boot covers, dog treats, and thank-you notes.

007 - What Makes a Blue-Collar Brand Unforgettable?

A good logo isn’t enough. In this episode, we break down what really makes your brand stick — from colors and tone to service and storytelling — so customers remember you, not just your work.

006 - Marketing Like a Human: Stop Sounding Like a Robot

If your marketing sounds like a 2011 AI bot wrote it, it’s time for a change. In this episode, we show you how to write like a real person — because people buy from people, not robots.

005 - How to Turn One Project Into a Month of Marketing Content

One job, one crew, one camera… a month of content. In this episode, John and Steve break down how to turn a single project into a marketing goldmine. If you’re not doing this, you’re working too hard for too little attention.
🎙️ About Your Hosts:Steve and John aren’t just marketers — they’ve swung the hammers, run the saws, and eaten the drywall dust (not on purpose). Between them, they’ve rebuilt homes, designed 1,600 sq ft additions, renovated kitchens and bathrooms, and built decks that don’t wobble. They've even worked behind the scenes on HGTV.
But they’ve also spent the last 20 years in the marketing world — helping businesses tell better stories, land more clients, and actually look as professional online as they are in real life.
Now, they run Mongoose Blue — a marketing company built specifically for tradespeople, contractors, and blue-collar business owners who are too busy doing the work to figure out hashtags.
If you’ve got calluses and customers — but no time for content — this show’s for you.

004 - Your Brand is Ugly (and That’s Hurting Your Business)

Your logo, truck, or website might be costing you clients — and you don’t even know it. In this episode, we break down why bad branding turns people away (and how to fix it without a full rebrand).
🎙️ About Your Hosts:Steve and John aren’t just marketers — they’ve swung the hammers, run the saws, and eaten the drywall dust (not on purpose). Between them, they’ve rebuilt homes, designed 1,600 sq ft additions, renovated kitchens and bathrooms, and built decks that don’t wobble. They've even worked behind the scenes on HGTV.
But they’ve also spent the last 20 years in the marketing world — helping businesses tell better stories, land more clients, and actually look as professional online as they are in real life.
Now, they run Mongoose Blue — a marketing company built specifically for tradespeople, contractors, and blue-collar business owners who are too busy doing the work to figure out hashtags.
If you’ve got calluses and customers — but no time for content — this show’s for you.

003 - Why No One Is Seeing Your Social Media Posts (and What to Do About It)

Posting but hearing crickets? Steve and John explain why your content isn’t getting seen — and how to fix it with simple, smart changes that actually work.
🎙️ About Your Hosts:Steve and John aren’t just marketers — they’ve swung the hammers, run the saws, and eaten the drywall dust (not on purpose). Between them, they’ve rebuilt homes, designed 1,600 sq ft additions, renovated kitchens and bathrooms, and built decks that don’t wobble. They've even worked behind the scenes on HGTV.
But they’ve also spent the last 20 years in the marketing world — helping businesses tell better stories, land more clients, and actually look as professional online as they are in real life.
Now, they run Mongoose Blue — a marketing company built specifically for tradespeople, contractors, and blue-collar business owners who are too busy doing the work to figure out hashtags.
If you’ve got calluses and customers — but no time for content — this show’s for you.

002 - How to Get Better Clients Without Spending a Fortune on Ads

Tired of tire-kickers and price shoppers? In this episode, we share practical, low-cost ways to attract high-quality clients who respect your time and pay what you're worth.
🎙️ About Your Hosts:Steve and John aren’t just marketers — they’ve swung the hammers, run the saws, and eaten the drywall dust (not on purpose). Between them, they’ve rebuilt homes, designed 1,600 sq ft additions, renovated kitchens and bathrooms, and built decks that don’t wobble. They've even worked behind the scenes on HGTV.
But they’ve also spent the last 20 years in the marketing world — helping businesses tell better stories, land more clients, and actually look as professional online as they are in real life.
Now, they run Mongoose Blue — a marketing company built specifically for tradespeople, contractors, and blue-collar business owners who are too busy doing the work to figure out hashtags.
If you’ve got calluses and customers — but no time for content — this show’s for you.